How to do integrated advertising in the digital age?
How to do integrated advertising in the digital age? Integrated Marketing is defined as the approach taken to create a unified and cohesive experience for customers to interact with a brand or business. Integrated marketing is a blend of all aspects of marketing communications - advertising, sales promotion, public relations, direct marketing, and social media - through their respective mix of channels, media and methods so that all work together as that unified force. It's a pretty long sentence, but the goal is pretty straightforward: to make sure all messages are consistent across all channels and customer-centric. The customer does not see all the ways and means that you have used to get their attention; they just want a brand experience that speaks to them, however - and how often - that message gets delivered. How to do integrated advertising? A marketer adopts integrated marketing Services by performing multiple activities that communicate and create value for the end-us...