5 New Digital Marketing Strategies - 2020

                     

The changes in digital marketing are widening in 2020, and the change may alter your SERP Rankings. Now the competition is going to increase without any doubt, we should depend on  Best Digital Marketing Companies for the activities on the website in order to stay in the Competition.

How it is going to Change in 2020?

The main intention of any website owners is to attract the customers in order to sell their products or services. If you want to stay in the competition and to gain more customers you need to adopt digital changes.

So let’s discuss Digital Marketing Strategies’ to consider bringing your business to the next level.

1.Voice Search: we all know SEO Is the foundation of Digital Marketing, but it is shifting towards Voice Search. The report says 2 out of  5 People using Voice Search once per day and another report says by 2020, 50% of all searches will be done through voice search using Alexa or Google Home. Most are not using this technology, so you can adapt it to stay ahead and get more traffic before others shift into voice.

2. Implement Multi-channel Approach: Today people are on all the Channels. There is boundary to use to them. It is better for the marketer to leverage all the channels available, because if something happens to one channel like algorithm updates, your business won’t be affected largely because you are on different platforms.

3. Use Different Search Engines: Text-Based Content is no longer in demand. People spend their maximum time on Youtube and iTunes. They are becoming the second most popular search platforms. They are less expensive and with less budget also we can use these channels.

4. Chatbots:  Chatbots will work on AI-based Technology and the report says nearly 80% of people will start using Chatbots in 2020. This AI-based technology uses instant messaging with customers and on the other hand, chatbots are inexpensive and can answer visitor’s questions instantly. AI technology keeps on improving, so chatbots’ features are expected to improve.

5. Algorithm Updates: Already Google has updated its Algorithm in this month (may), i.e. Google Core Update, where websites which are not on the niche and not updating regularly they are going to lose their rankings on SERP. Follow the updates and make necessary changes on the website.

Finally, Technologies are changing and marketing strategies also. Don’t get panic to keep on adopting new trending things and stay ahead of the competition.