What is ecommerce SEO?

SEO is the process of boosting your website’s ranking in the SERP to help more organic traffic to find your pages. With eCommerce, you focus on 

boosting your product listings on SERP.

Here are some of the most important eCommerce SEO factors:

1. Keyword identification

Keywords are a vital part of Best Ecommerce SEO Services. Your keywords figure out which query items your site shows up in to get important leads. This process requires focusing on how people will find your products. Find the keywords for your products that your audience will use to find them. Google autofill can assist you with different approaches to expand on basic keywords and understand what is in your audience's interest.

 

 

2. Keywords Insertion

Once you have selected your keywords, insertion is the next step. Google crawls your pages to understand the context. Keywords help give context to your page. Keywords should be inserted into the title, heading, meta description, site content, and URL of your page. It will help provide Google with context so it can crawl and index your page to appear in the right search results.

3. Custom URLs

You have hundreds of product pages Google needs to index. When you have a basic URL that’s filled with random numbers and letters, you make it challenging for Google to index your page. A custom URL will make it easy for Google to understand your page and properly index it.

Instead of creating a URL like this:

www.clothes.com/category88/

Customize your URL to look more like:

www.clothes.com/tops/blouses/yellow-tunics

Google will be able to index the second link far better than the former one because it explains Google exactly what’s on the page.

 

 

 

 

4. Optimize product descriptions

Product descriptions play a very important role in helping your page rank. They help Google understand the context of your page while providing your audience with a valuable description of your product.

You have to insert your keywords into your product descriptions. A complete product description will include the product's purpose, materials, how it works, and more. You can provide your audience with as many relevant details as possible with the help of keywords.

5. Site structure

Your site’s structure has a huge impact on the user experience which affects your site’s ranking. It’s important to make it easy for visitors and search engines to find products on your site. If your structure is too complicated, you’ll risk search engines missing product pages or users leaving your page.

Keep your site structure simple. In addition, make your product pages as few clicks from the homepage as possible. If users have to dive many pages deep to get to the right product, they will lose interest in your page and leave hence the exit rate.

6. Optimize navigation

Navigation is one of the most important pieces of your website. It determines how easily your audience gets your products and goes through your site. Simple navigation will help your audience reach proper products easily and you can achieve good results.

When your audience can’t find products, they become confused and will typically leave the page. This increases the bounce rate, which negatively impacts your site’s ranking for certain keywords. Google will assume that your site isn’t relevant for those keywords because people are leaving due to poor navigation and will then reduce your ranking.

It’s important that you organize your pages. Create categories to help create structure and organize your site. It will help your audience find your products easier.

7. Integrate responsive design

Responsive design is important in SEO. Your audience will access your site through desktop and mobile devices. Your site needs to adapt to these different devices to ensure a positive user experience.

8. Optimize technical SEO aspects
Technical SEO is as important as on-page SEO. So, what’s included in technical SEO? There are so many factors in this. For example, page speed is a huge contributing factor to your eCommerce site’s SEO ranking. Users don’t want to wait for slow-loading product pages. If your page loads too slow, you’ll miss out on leads, so it’s important to optimize your page speed to improve your site’s performance.

In this case, you have to reduce redirects to better optimize your page. Some other aspects of technical SEO include XML Sitemap, structured data, and meta tags. These are all factors that influence your site’s performance. Technical SEO is crucial to keeping leads on your page. If your page doesn’t run properly, you run the risk of missing out on potential buyers.

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